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| new ALH logo launched at Christmas 2012 |
True, it has nearly been a year since I last posted anything, but the good news is this is because I have been busy with my collections, commissions, and also a bit of rebranding. Some of you may have already noticed that I posted a new logo on my website last Christmas. This redesign is thanks to the brilliant collaboration with local design firm, Space Agency Design. The concept was similar to my first attempt - to have my initials abstracted into a something simple that reflected my architectural background. The result is pictured above! I hope people like it and feel it is also a great improvement on my first attempt back in 2009, which was a bit fussy and used an underwhelming colour (below).
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| Previous logo from 2009. |
With a new logo in hand, I have been putting it wherever I can - new packaging, business cards, postcards, posters. My first investment was having new gift bags and boxes foil printed, which I just managed to get done in time for last November's Made in Clerkenwell: Open Studios. (Thank you, Lily, at Potters Ltd for sorting that out so quickly!) I also had new business cards printed from my favourite local printers, Moo, who incidentally are just over the road in Shoreditch. If I do say so myself, I think my new logo sits nicely alongside the Fairtrade & Fairmined gold dual logo - a very happy accident.
It has been wonderful having a new logo. It might not be my last, but for the moment it feels like a big step for my business. And, being my first blog post in nearly a year, a sort of fresh start into a new routine of posting more blogs to mark other milestones and musings of my business.
Thank you for reading!
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| new packaging with gold foil printing |
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| new business cards hot off the press |
